How to Make your Twitter Business Account, Engagement Booster & Eye-Catching?

Twitter

 

Twitter is one of the world’s most popular social media platforms with over 335 million users. Many businesses use Twitter to reach and connect with their customers. The advantages of Twitter include reaching a wide audience and enabling two-way communication with customers.

Why Should I Care About Twitter?

Good question. Let's discuss.

Twitter is the best social media platform to grow your business and get traffic to your website. It helps to brand your business. 88% of companies using Social Media and 77% of them using Twitter for promotion. Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who follow to you. Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video.

So here, it is confirmed that why any businessman has a need of Twitter account, now let’s discuss how to make your Twitter business account more eye-catching and engagement booster generator. 

There are some of the basic tips to making your Twitter account more eye-catching.

1. Your Profile Picture

When using Twitter for business, it’s best to use your business logo as your profile picture. Why? Because this image is displayed next to every single interaction you make on the platform.

2. Your Profile Name

When using Twitter for business, your profile name should simply be your business name. You’re only allowed up to 20 characters, so if you have a particularly long business name you’ll need to find a way to shorten or abbreviate it.

3. Great Header Image

Your header image is often the first thing a visitor notices. So choose an image that accurately represents your brand personality. You can also update it when launching a new product, service, or campaign.

4. Choose a Twitter “Handle”

A “Twitter Handle” is the username each account uses on the site. Each handle is unique to each Twitter account with no two being the same. If you can, you should use your business name as your Twitter handle.

Ideally, you should keep all of your social media usernames same. This makes it easier for followers and customers to interact with your brand across various social media platforms.

5. Write an Engaging and Benefit-Driven Bio

 

You get 160 characters for writing your Bio, so make them count. In this short space, you should describe what it is you do, and what benefit it provides for your customers. Then, finish with a call-to-action (CTA) designed to move users onto the next stage of the buyer’s journey.

6. Regularly Update Your Pinned Tweet

Twitter allows you to pin one tweet to the top of your profile. And when using Twitter for business, this is a great opportunity to highlight your current marketing campaign or promotion.

Here we completed the first part of this article. Now we discuss, how to boost engagement on your business Twitter account?

Engagement

Total number of times a user interacted with a Tweet. Clicks anywhere on the Tweet, including Retweets, replies, follows likes, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion. So here we can say that more likes, retweets, and replies boost your Engagement rate.

Here I will describe some of the basic factors, if you imply these factor on your tweets and account then you can enhance your engagement rate.

1. Make Genuine Connections

Twitter works best as a place for conversations, not broadcasting. So when using Twitter for business, don’t underestimate the power of reaching out to individual people and brands directly. Sure, it takes a little more time, but the benefits are well worth the effort. Because genuine human connections are the foundation of every great brand.

And when people see you conversing directly with your followers, it’s obvious that you care about your community and so they’ll feel more valued too.

2. Understand Twitter’s Algorithm

With hundreds of millions of tweets being sent each day, it’s vital to understand Twitter’s algorithm so you can ensure your tweets stand out. Originally, Twitter displayed tweets in reverse chronological order. This meant that every account stood the same chance of standing out in your followers’ timelines. However, this simple system changed in February 2016 with the introduction of Twitter’s algorithm.

Now, Twitter wants to provide users with great content they actually want to see and engage with. For this reason, the algorithm will reward you when you share content your audience engages with, and penalize you for sharing content they don’t engage with.

3. Ask People to Response

 

When you Tweet about anything you can directly ask your potential followers to react on them. There’s nothing wrong with asking people to complete an action. That is a fact that type “Please Like” in a tweet, you’re likely to receive 51% more likes (as opposed to only 12% when you don’t ask)! And in this way, you can easily get more Twitter likes from the Twitter users.

Your goal is to get more engagement for your tweets, right? Sometimes you just have to ask, and many times people are happy to oblige.

4. Power of Hashtags

The Power of Hashtags in Social Media Marketing… Unbelievable!

Hashtags let you interact with the most viral and current topics at any given time. Many users follow specific hashtags to keep up with the topics that interest them. Including those hashtags in your own updates (as long as they’re relevant) is an easy way to join the conversation and catch the attention of your audience. Absolutely. Hashtags are a source of incredible power on Twitter.

5. Choose Best Time to Tweet

 

Each social network has an optimal posting time. The best time to tweet varies greatly based on your follower base.  The conventional wisdom is that late morning and early afternoon in the time zone that most of your followers live tends to be the best time. 

6. Use Professional Services to Boost your Engagement Rate

Is your Twitter engagement lagging?

Twitter is a broad platform as we know when you Tweet something, many others too. And it means, maybe your tweet lost in the crowd. So if you want to stand out from the crowd then you have an option available to buy professional services and easily stand out from the crowd and come in the trending. Now, these days more likes on your Tweet increase more engagement compare than other aspects. So it means you can buy Twitter likes on your tweet.

Conclusion

It doesn’t matter how big your budget is – anyone can use Twitter for business to reach their target audience, build their brand, and boost sales. When using Twitter for business, make sure to optimize the six key aspects of your profile. Don’t forget that in essence, Twitter is a platform for conversations, not broadcasting. So work to connect with users directly and nurture your community. And remember, Twitter’s algorithm rewards quality content that users actively engage with. Use a right to tweet, and develop relationships with micro-influencers through generosity. 

And if you want to create instant buzz on your tweets than use professional services at affordable price. Stay consistent and don’t underestimate the power of 280 characters!

If you still have any doubt, Let us know about in the comments below!